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How to conduct internet meme research / Sulafa Zidani.
- Format:
- Book
- Author/Creator:
- Zidani, Sulafa, author.
- Series:
- SAGE research methods: doing research online
- Language:
- English
- Subjects (All):
- Social media--Research.
- Social media.
- Memes--Research.
- Memes.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications, Ltd., 2022.
- Summary:
- Studying internet memes can teach us about the values and ideologies promoted through social media content, and it can help up better understand the relationship between culture and technology. This How-to Guide can offer direction for those studying internet memes to better understand memetic content and the relationship between memes and power. It presents two qualitative methods for analyzing memes: qualitative content analysis and critical discourse analysis, both of which you can do on your own with a low requirement of resources. This guide explains the merits of each method and lays out ways to approach ethical issues involved in meme research.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-5296-0971-2
- 9781529609714
- OCLC:
- 1335037882
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