1 option
How to adapt ethnography to digital and social media : options and considerations for online cultural research / Robert Kozinets.
- Format:
- Book
- Author/Creator:
- Kozinets, Robert V., 1964- author.
- Series:
- SAGE research methods: doing research online
- Language:
- English
- Subjects (All):
- Social media--Research.
- Social media.
- Ethnology--Research.
- Ethnology.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications, Ltd., 2022.
- Language Note:
- In English.
- Summary:
- Digital experience and social media interaction are important elements of the contemporary cultural environment. This How-to Guide explains the general principles of ethnography and discusses the challenges that accompany their adaptation to digital technology and social media contexts. It considers the principles of ethnography and which of its specific elements need to be reworked or redeveloped. The major approaches to the ethnographic investigation of digital and social media are then overviewed. The guide compares the relative strengths and foci of the different approaches. The final section identifies seven important criteria to inform researcher decisions about ethnographies of virtual experiences and social media.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-5296-0927-5
- 9781529609271
- OCLC:
- 1335037154
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