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How to research online influencers / Sophie Bishop.
- Format:
- Book
- Author/Creator:
- Bishop, Sophie, author.
- Series:
- SAGE Research Methods: Doing Research Online
- Language:
- English
- Subjects (All):
- Internet personalities.
- Qualitative research.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications, Ltd., 2022.
- Summary:
- This guide aims to give an overview of key processes, strategies, and techniques for readers wanting to conduct qualitative research about influencers. The guide will firstly support readers in identifying what exactly influencers are. Then, four influencer practices are introduced; self-branding, authenticity, commerciality, and optimization.
- Notes:
- Includes bibliographical references.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-5296-0818-X
- 9781529608182
- OCLC:
- 1315765664
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