From lab to net : conducting experiments online in social research / Anne-Marie Jeannet.

Format:

Book

Author/Creator:

Jeannet, Anne-Marie T. (Anne-Marie Therese), 1983- author.

Series:

SAGE research methods. Cases.

SAGE research methods cases

Language:

English

Subjects (All):

Experimental design--Case studies.

Experimental design.

Internet research--Case studies.

Internet research.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications Ltd, 2023.

Summary:

Today, a large portion of social science researchers conduct their experiments online. Yet, much of the traditional training in experimental research deign and methods is written with a physical laboratory in mind. This leaves experimentalists-in-the-making rather daunted about how to design and implement their experiments online. The case will discuss the basics of how to design an online experiment which will include aspects such as: sample representativeness of the online population, practices for monitoring respondents online, and the implementation of manipulation checks. It will also include a transparent discussion about how much we can infer about the "real world" from what we observe in an online experimental environment. To illustrate these aspects, the article will draw on my own personal experience fielding an online survey experiment of 12,000 participants coordinated across eight European countries in 2019.

Contents:

Learning Outcomes Project Overview and Context Background on My Research: A Conjoint Experiment Recruiting Participants Online Monitoring Online Experiments Drawing Inferences From an Online Experiment Practical Lessons Learned Conclusion Classroom Discussion Questions Multiple-Choice Quiz Questions Further Reading Web Resources References.

Notes:

Includes bibliographical references.

Description based on publisher supplied metadata and other sources.

ISBN:

1-5296-2906-3

9781529629064

OCLC:

1369493104