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The Kano model.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Marketing research.
- Qualitative research.
- Physical Description:
- 1 online resource (1 video file (00:26:14)) : sound, colour
- Place of Publication:
- London : SAGE Publications, Ltd., 2022.
- Language Note:
- Closed-captioned in English.
- Summary:
- Alex Reppel, reader in marketing, Royal Holloway University of London, discusses using the Kano model to conduct qualitative online studies, including Kano's theory of attractive quality and a case study to prioritize in-depth qualitative research.
- Contents:
- Chapter 1: Alex Reppel Discusses Kano's Theory of Attractive Qualityicon angle down
- Chapter 2: Alex Reppel Discusses Kano Diagrams, Questionnaires, and Evaluation Tablesicon angle down
- Chapter 3: Alex Reppel Discusses a Case Study Using the Kano Model to Prioritize In-Depth Qualitative Researchicon angle down
- Chapter 4: Alex Reppel Shares Key Takeaways for Conducting Studies Online Using the Kano Model.
- Participant:
- Academic, Alex Reppel PhD.
- Notes:
- Includes bibliographical references and index.
- Description based on online resource; title from PDF title page (SAGE Publications Ltd, viewed March 30, 2023).
- ISBN:
- 1-5296-0492-3
- 9781529604924
- OCLC:
- 1335037011
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