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Political data-fusion and no-sampling. (Part 1).
- Format:
- Video
- Series:
- UCCSS big data, artificial intelligence, and ethics.
- UCCSS big data, artificial intelligence, and ethics ; 4
- Language:
- English
- Subjects (All):
- Big data--Political aspects.
- Big data.
- Statistical matching--Political aspects.
- Statistical matching.
- Physical Description:
- 1 online resource (1 video file (00:14:22)) : sound, colour.
- Place of Publication:
- [Davis, California] : University of California, 2018.
- Language Note:
- Closed-captioned in English.
- Summary:
- Martin Hilbert, PhD, professor, University of California Davis, using an example from the 2012 Obama campaign, discusses the data fusion component of big data, and the importance of digital profiling in political campaigning.
- Contents:
- Chapter 1: Martin Hilbert Discusses Data Fusion and the 2012 Obama Campaign's Project Narwhalicon angle down
- Chapter 2: Martin Hilbert Discusses the Beginnings of Tailor-Made Advertisingicon angle down
- Chapter 3: Martin Hilbert Discusses Digital Profiles and Big Data.
- Participant:
- Academic, Martin Hilbert PhD.
- Notes:
- Includes bibliographical references.
- Description based on: online resource; title from PDF information screen (SAGE Research Methods, viewed March 31, 2023).
- ISBN:
- 1-5297-9533-8
- 9781529795332
- OCLC:
- 1335036904
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