Visualizing visibility : inclusive methodologies for analyzing race, gender, and algorithmic bias in drag queen TikTok videos / Krysten Stein.

Format:

Book

Author/Creator:

Stein, Krysten, author.

Language:

English

Subjects (All):

Social media--Research--Methodology--Case studies.

Social media.

Discrimination--Research--Methodology--Case studies.

Discrimination.

Drag queens--Research--Methodology--Case studies.

Drag queens.

Physical Description:

1 online resource

Place of Publication:

London : SAGE Publications Ltd, 2026.

Summary:

This case study draws on original research examining how drag performers experience visibility, marginalization, and platform governance on TikTok. Designed with a commitment to inclusive, reflexive methodology, the study investigates how algorithmic systems intersect with race, gender presentation, and body norms to shape which performances are amplified and which are obscured. Focusing on a purposive sample of high-engagement videos tagged #drag or #dragqueen, the study integrates visual thematic analysis with quantitative content analysis to explore both aesthetic practices and structural patterns of engagement on the platform.The case outlines the rationale for selecting a mixed-methods approach tailored to the challenges of short-form video data and discusses the specific coding frameworks used to analyze embodiment, visual aesthetics, and performance conventions within drag. It also addresses methodological complexities unique to platform-based research, including sampling in algorithmically personalized environments, limitations of metadata access, and content volatility. In addition, the study foregrounds researcher positionality and ethical considerations when studying historically marginalized creators in public yet vulnerable digital spaces. By detailing the evolution of the research design—including iterative decisions, moments of uncertainty, and practical adjustments—this case provides readers with insight into the dynamic realities of conducting online research. It offers applied strategies for balancing interpretive depth with analytical rigor and highlights how methodological reflexivity can be operationalized throughout a project. The case will be particularly useful to students and early-career researchers working in digital media studies, platform research, and queer or critical cultural studies, offering tools to navigate both the creative possibilities and ethical tensions of working with algorithmically curated content.

Notes:

Description based on XML content.

ISBN:

9781036244835

OCLC:

1594889306

Publisher Number:

T301302