Handbook of tourism and hospitality marketing in Indonesia editors, Azizul Hassan and Putu Diah Sastri Pitanatri

Format:

Book

Contributor:

Hassan, Azizul, editor.

Pitanatri, Putu Diah Sastri, editor.

Series:

Reference works in business and management

Language:

English

Subjects (All):

Tourism--Marketing.

Tourism.

Tourism--Indonesia.

Hospitality industry--Marketing.

Hospitality industry.

Hospitality industry--Indonesia.

Indonesia.

Physical Description:

1 online resource

illustration

polychrome

Place of Publication:

Singapore Springer [2025]

Summary:

This book offers a comprehensive exploration of the dynamic marketing and promotion strategies within Indonesia's tourism and hospitality. In an era where the global tourism and hospitality landscape is constantly evolving, Indonesia stands out for its rapid transformation, largely driven by innovative marketing approaches. The book provides readers with a detailed examination of the fundamental theories of marketing and their practical applications in the Indonesian context. It also presents real-world case studies and examples, illustrating the historical perspectives, evolving tactics, contemporary challenges, emerging opportunities, and future projections in tourism and hospitality marketing in Indonesia. A significant portion of the book is dedicated to showcasing successful marketing campaigns, branding initiatives, and promotional activities that have significantly impacted Indonesia's tourism and hospitality growth. These case studies not only serve as examples of best practices but also highlight the unique challenges and solutions inherent to the Indonesian market. This book is intended for a wide audience, including tourism and hospitality marketing students, academics, industry professionals, entrepreneurs interested in the Indonesian market, policymakers, international researchers, digital marketers, brand strategists, and anyone passionate about understanding the intricacies of the Indonesian tourism and hospitality marketing landscape. Its insights are not only valuable for those focusing on Asia but also hold global relevance in the ever-changing field of tourism and hospitality marketing

Contents:

Introduction

Part One: Tourism and Hospitality Marketing in Indonesia: Applications

1. Tourism Village as a Community-based Wellness Tourism Resource

2. Ubud as a Green Tourism Destination in Bali

3. Tourism Concept in Jogja Planning Gallery

Part Two: Tourism and Hospitality Marketing in Indonesia: Product Development

4. Product Development for Urban Tourism in Sumedang City, West Java

5. The Development of Tourism Products in Jatiluwih Village through Bundling Product

6. Community-Based Ecotourism or Tourism model (Sesaot and Riung)

7. Cultural Heritage Tourism in the City of Banjarmasin and its Buffer Areas: Potential and Development

8. Ecotourism in the Muarajambi Temple Area

9. Ecotourism Development of Batu Begalang Geosite to Strengthen Belitong Geopark

10. Cultural Uniqueness of Dayak Community in New Capital City Neighbourhood

11. Analysis Implementation of Disability Access in the Heritage Tourist Attraction of Surabaya City

12. Environmental Conservation Educational Tourism: The Egek Festival Project of the Moi Indigenous People, Southwest Papua Province

13. Local Traditions of Bayan Village: Hidden Cultural Heritage Tourism Potential in North Lombok, Indonesia

14. Arak Bali: Bali's Traditional Alcoholic Drink as the Main Pulling Factor in Building a Tourism Village

15. Moeslim Friendly Tourism: Development, Potential, Activities, Constraints and Strategies

16. Analysis of Cultural Values in the 153rd Kirab Pusaka Haul Eyang Djoego: Case Study of Jugo Village, Kesamben Subdistrict, Blitar Regency

17. Religion and Magic in the Art of Wayang Wong in Duda Timur Village, Karangasem

18. Landscape Linguistics as a Form of Language Communication Approach in Increasing the Promotion of Local Products to Tourism Packages in the Tenganan Dauh Tukad Traditional Village

Part Three: Tourism and Hospitality Marketing in Indonesia: Destination Promotion

19. Rethinking Destination Quality on Culture-Based: Case Study on Bali as a Tourism Destination

20. Ratu Bhasma: A Stakeholder Collaboration Model on Quality Tourism Destination Planning in Bali Province-Indonesia

21. Local Champions Sunrise Land Lombok Efforts to Encourage Tourism Destination Development through Digital Information Technology

22. Evaluating the Competence of Tour Guides at Heritage Tourism Destinations (Case Study of Borobudur)

23. Utilising Sustainable Tourism Principles in Marathon Events: Case Study of Pocari Run 2022

24. Promoting Cultural Heritage Towards Dutch Tourist Segment in Initiating of Sustainable Culture in Banyumas Residency

25. Model of Cultural Tourism Community Based

26. Learning from Komunitas Aleut: The Role of Youth Community in Cultural Heritage Tourism in Bandung

27. Mandalika Super Priority Tourism Destination Model for Pro-People Development

28. How Does the Brand of Local Product Tenun Gringsing Desa Wisata Tenganan Pegringsingan Go Global and Sustainable?

Part Four: Tourism and Hospitality Marketing and Promotion in Indonesia: Hospitality

29. Revenue Maximisation in Hotel and Restaurant: Investigation of the Non-Pricing Tools

30. Examining Marketing Mix Strategies for Enhancing Room Revenue: A Case Study of the Kayon Jungle Resort in Ubud, Bali

31. Hotel Housekeeping Leadership: Local Wisdom that Brings Truth as the Authority

32. Hospitality Language in Hotel Services Japanese Tourists versus Australian Tourists

Part Five: Tourism and Hospitality Marketing in Indonesia: Technology

33. The 3D Archaeography to Enhance Attractiveness of Archaeological Sites Tourism: A Case Study of the Excavation Discoveries of Pawon and Kidang Cave in Indonesia

34. The Impact of Halal Tourism Digital Marketing Content on the Intention to Buy Halal Traditional Culinary in Palembang

35. Free Independent Traveller Transportation System Model through Travel Pattern Approach in Borobudur Priority Tourism Destination Area

36. QRIS: Making Payment Systems Easy for Travelling in Indonesia

37. Tourism Souvenir Innovation: Creating Visual Diversity through Cultural Heritage

Part Six: Tourism and Hospitality Marketing in Indonesia: Understanding Customer

38. How Customer Perceived the Quality of Hospitality Given by Virtual Hotel Operator: A Case of Non-Star Budget Hotel in Indonesia

39. Exploring Tourists' Perceptions and Utilisation Patterns of Mass Public Transportation in Bali, Indonesia

40. Accessibility and Tourist Behaviour in Protected Area: A Case of Tourist Typology in Indonesia

41. Customer Satisfaction Analysis to Linen Service Quality by Laundry TX in South Kuta, Bali

Part Seven: Tourism and Hospitality Marketing in Indonesia: Issues and Challenges

42. Commodification of Culture Tourism among Gen Z in Bali

Part Eight: Tourism and Hospitality Marketing in Indonesia: Suggestions

43. Entourplanner: Designing Travel Trips (Destination, Costs, Transportation, Accommodation and Others) Independently

44. The Effectiveness of Implementing Tourism Guide Profession Competency Policies on the Sustainability of Surabaya City Tourism Destinations

45. Potential Development Sambirejo Village become the Dewi Sambi

46. Potential Development of Visitor Management and Conservation of Borobudur Temple Destinations Magelang through Community Based Diversification Strategy: Conceptual Perspective

47. Exploring The Potential of Green Heritage Tourism in Indonesia: Balancing Conservation and Sustainability (A Case Study of Kota Tua Jakarta)

48. Patterns of Social Relations in Tourism Institutions Togean Islands, Central Sulawesi, Indonesia

Part Nine: Tourism and Hospitality Marketing in Indonesia: Digital Travel and Destination Technology Transformations

49. Revolutionising the Tourism, Travel and Hospitality Industries through Technological Innovation

50. Smart Tourism Destination: The Stakeholders Role

Part Ten: Tourism and Hospitality Marketing in Indonesia: Directions for Future Research

51. Strategic Insights of Tourism and Hospitality Marketing in Indonesia: Directions for Future Research

Notes:

Includes bibliographical references

Description based on online resource; title from digital title page (viewed on January 06, 2026)

Other Format:

Print version:

ISBN:

9789819625673

981962567X

OCLC:

1518929702

Access Restriction:

Restricted for use by site license