Encyclopedia of artificial intelligence in marketing editors: Riadh Ladhari

Format:

Website/Database

Contributor:

Ladhari, Riadh, editor.

Language:

English

Subjects (All):

Marketing--Technological innovations.

Artificial intelligence--Industrial applications.

Genre:

Encyclopedias

Physical Description:

1 online resource

Continuously updated

Began in 2025

Contained In:

Living reference work

Place of Publication:

[Cham, Switzerland] Springer Cham [2025]-

Summary:

"This book offers an extensive exploration of the intersection between artificial intelligence (AI) technologies and contemporary marketing practices. It delves into the multifaceted applications of AI in marketing activities such as consumer decisions, pricing, market research, retailing, digital marketing, product development, consumer behavior, and many more. It also explores AI in sectors such as tourism, hospitality, health, and banking.Featuring contributions from academics and practitioners in the field, this book highlights the transformative potential of AI in enhancing efficiency, innovation, and strategic decision-making processes within marketing. Additionally, the book provides insights into emerging trends, future trajectories, and strategic considerations for businesses. The comprehensive coverage, theoretical and practical insights, and illustrative examples make this book a valued reference for researchers, scholars, students, practitioners, and policy makers looking to deepen their understanding of AI impact on modern marketing to gain a competitive advantage in the business world"-- Home page

Notes:

Includes bibliographical references

Content viewed on August 24, 2026; title from home page

ISBN:

9783031753169

303175316X

OCLC:

1612839384

Access Restriction:

Restricted for use by site license