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Are You Dead? : from morbid joke to market opportunity / Kelsey Lawrence.
- Format:
- Book
- Author/Creator:
- Lawrence, Kelsey, 1964- author.
- Series:
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Entrepreneurship.
- New business enterprises.
- Consumer behavior.
- Mobile apps.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications, 2026.
- Summary:
- At the start of 2026, a new app with a morbid name—Are You Dead?—became the most downloaded paid app in China, a country where loneliness and isolation has become increasingly pervasive. The indie app, made by three Gen-Z developers, has users check in by tapping a button once a day. If someone misses consecutive check-ins, the app automatically alerts a designated emergency contact. This case analyses the how businesses can pinpoint market opportunity and adapt to meet changing consumer habits.
- Notes:
- Description based on XML content.
- ISBN:
- 9798348873219
- OCLC:
- 1610678825
- Publisher Number:
- 304042
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