2 options
Innovation or exploitation : the Enhanced Games controversy / Joseph Saunders.
- Format:
- Book
- Author/Creator:
- Saunders, Joseph, author.
- Series:
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Doping in sports.
- Sports--Moral and ethical aspects.
- Sports.
- Professional sports--Economic aspects.
- Professional sports.
- Sports sponsorship.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications, 2026.
- Summary:
- The Enhanced Games' first iteration took place in Las Vegas in May, encouraging its athletes to use performance-enhancing drugs to contest for a large prize money pool across three sports. It was a drastic shift from traditional sporting events and its success or failure was predicted to have enormous repercussions for events such as the Olympic Games. This case considers the economics consequences of the games including large payments to athletes, gaining the support of investors and sponsors and how it has affected the reputation of professional sport.
- Notes:
- Description based on XML content.
- ISBN:
- 9798348873288
- OCLC:
- 1610678239
- Publisher Number:
- 304049
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