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How GenAI can and can't help manage customer insights / Thomas H. Davenport and Viktor Dörfler.
- Format:
- Book
- Author/Creator:
- Davenport, Thomas H., 1954- author.
- Dorfler, Viktor, author.
- Series:
- MITSloan management review ; reprint 68110.
- MITSloan management review ; reprint 68110
- Language:
- English
- Subjects (All):
- Customer relations--Technological innovations.
- Customer relations.
- Artificial intelligence--Business applications.
- Artificial intelligence.
- Artificial intelligence--Financial applications.
- Physical Description:
- 1 online resource (7 pages)
- Edition:
- [First edition].
- Place of Publication:
- [Place of publication not identified] : MIT Sloan Management Review, 2026.
- Summary:
- Companies want to harness insights about customers from a wide variety of places. Generative AI tools can help in new ways, but some classic knowledge management obstacles remain. Here's what customer and market insight leaders at companies like P&G, PepsiCo, and Novartis have learned about getting the best results from the data, the tools, and the people using them.
- Notes:
- "July 13, 2026."
- OCLC-licensed vendor bibliographic record.
- OCLC:
- 1613091352
- Publisher Number:
- 53863MIT68110
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