Soda goes pop : Pepsi-Cola advertising and popular music / Joanna K. Love.

Format:

Book

Author/Creator:

Love, Joanna K., author.

Series:

Tracking pop.

Tracking pop

Language:

English

Subjects (All):

PepsiCo, Inc.

Music in advertising--United States--History.

Music in advertising.

Advertising--Soft drinks--United States--History.

Advertising.

Popular music--United States--History and criticism.

Popular music.

Physical Description:

1 online resource (331 pages).

Edition:

1st ed.

Place of Publication:

Ann Arbor : University of Michigan Press, 2019.

Summary:

From its 1939 "Nickel, Nickel" jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising.

Contents:

Intro

Contents

Acknowledgments

Part I: Early Pop Jingles and Pepsi's Shift to Youth Marketing

Introduction: Hitting the Spot and Spotting the Hits

1. The Pepsi Generation "Now and Then": (Re)composing the Cola Wars

Part II: Pop Songs, Celebrity Spectacle, and the MTV Generation

2. Big Soda and Celebrity Pop: Pepsi Meets Michael Jackson

3. The Choice of a Neoliberal Generation: Pepsi Models the Perfect Consumer

4. Chasing "Bad": Pop Fantasies and Teleological Fiction

5. A "Wish" and a "Prayer": Pepsi Faces the Limits of Redaction

Part III: Millennial Music Marketing: Redact, Reuse, Recycle

6. Humorous Hits, Nostalgic Notes, and Retro Refrains in the 1990s

Pepsi Coda. Twenty-First-Century "Pop" and the Branded Future

Notes

Bibliography

Index.

Notes:

Includes bibliographical references and index.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

OCLC:

1088893075