The virtual universe unlocking the possibilities of the Metaverse Andreas Kaplan

Format:

Book

Author/Creator:

Kaplan, Andreas, Author.

Language:

English

Subjects (All):

Metaverse.

Metaverse--Economic aspects.

Electronic commerce.

Physical Description:

1 online resource

illustration

Place of Publication:

Columbia University Press (Lightning Source), 2026.

New York Columbia University Press [2026]

Summary:

"Defined as a three-dimensional, immersive, and unified virtual world, the Metaverse and virtual worlds in general have been considered to be the Internet of tomorrow at various times, where people in the form of avatars would interact with each other and consume both digital and hybrid products and services. Famously, Mark Zuckerberg renamed his company and invested billions to chase that dream in recent years. Although the hype around the Metaverse in particular has begun to decline, virtual, augmented, and mixed reality are still relevant. Such hype cycles have come and gone before in this very space; in 2003 the virtual world Second Life made its name, only for its hype to fade -- even so, there were insights to derive from it regarding social media more broadly"-- Provided by publisher

Contents:

Frontmatter CONTENTS LIST OF ABBREVIATIONS Introduction: (Not) Chasing the Metaverse Craze! 1 Annals and Advances: History, Hype, and Heart of the Metaverse 2 Bits and Barriers: Technologies, Opportunities, and Boundaries of the Metaverse 3 Cash and Commerce: Economies, Markets, and Business Models in the Metaverse 4 Deeds and Dreams: Applications, Innovations, and Corporate Functions in the Metaverse 5 Ethics and Endeavors: Regulations, Responsibilities, and Rights in the Metaverse 6 Future and Fate: Humanity, Sustainability, and Possibilities of the Metaverse Conclusion: Posthysteria? Or Prehabitual? Notes Bibliography Index ABOUT THE AUTHOR

Notes:

Includes bibliographical references and index

Print version record

Other Format:

Print version Kaplan, Andreas. Virtual universe

ISBN:

9780231565752

0231565755

OCLC:

1592276376

Access Restriction:

Restricted for use by site license