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Call to Action : Developing a Support Plan for a New Product

Political Extremism and Radicalism: Global Communist and Socialist Movements Available online

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Format:
Book
Author/Creator:
Dalcher, D.
Language:
English
Subjects (All):
Electronic books. -- local.
Marketing research.
New products--Planning.
Local Subjects:
Electronic books. -- local.
Marketing research.
New products--Planning.
Physical Description:
1 online resource (12 p.)
Place of Publication:
Hershey : IGI Global, 2003.
Contents:
EXECUTIVE SUMMARY; ORGANIZATION BACKGROUND; STAGNANT SALES AND DELAYED DEVELOPMENT; SETTING THE STAGE; CASE DESCRIPTION; CURRENT CHALLENGES/ PROBLEMS FACING THE ORGANIZATION; THE PROPOSAL; THE Q2Q PROCESS; THE FOLLOW- UP MEETING; BIOGRAPHICAL SKETCH
Notes:
Description based upon print version of record.
ISBN:
1-60566-486-3

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