The management of intangibles : the organization's most valuable assets / by Ahmed Bounfour.

Format:

Book

Author/Creator:

Bounfour, Ahmed.

Series:

Routledge advances in management and business studies ; 16.

Routledge advances in management and business studies ; 16

Language:

English

Subjects (All):

Intangible property--Management.

Intangible property.

Intangible property--Valuation.

Intellectual capital--Management.

Intellectual capital.

Knowledge management.

Physical Description:

1 online resource (337 p.)

Edition:

1st ed.

Place of Publication:

London ; New York : Routledge, 2003.

Language Note:

English

Summary:

The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the

Contents:

Front Cover; The Management of Intangibles; Copyright Page; Contents; List of illustrations; Foreword by Leif Edvinsson; Acknowledgements; Introduction; 1. Definitions and stakes; Why intangibles are becoming so important; High stakes for reflection and action; Definition and measurement of performance; Limitations of the theoretical framework; Semantic inaccuracies; The interest of public institutions; Intangibles as a policy theme, at the European level; The main approaches to intangibles; Expenditure in Research & Development; The expenditure on software; International practices

2. Measuring the immeasurable Problematic issues in measuring intangibles; The problem of data availability; The importance of defining ad hoc metrics; The macroeconomic perspective; The policy dimension; Difficulties of measurement; Pilot investigations and evaluations at national level in Europe; Synthesis of the main macroeconomic evaluations; The corporate perspective; The Navigator system at Skandia; Four perspectives for reporting and managing Intellectual Capital; The European advance in experiments for the reporting and managing of intangibles; 3. Information and external knowledge

A general context: the information society Intangibles as informational resources; Information and competitiveness; External signals and adjustment of internal resources; Towards a culture of information; Information and decision; Value of information and its related systems; Communication, information technologies and organisational change; 4. Knowledge creation; Knowledge taxonomies; Strong implications for action; Enabling conditions for knowledge creation; Collective beliefs, learning and innovation; Deployment of an innovative strategy; Investment decisions in Research & Development

The limits of traditional financial analysis Characteristics of existing models and their limits; EIRMA's approach; Portfolio evaluation; Predominance of consensus methods; Innovation practices; Going back to the organisational dimension; 5. Knowledge memory; The dynamics of collective memory: maintenance and development of knowledge; Methods and time for learning; Learning and change; Places for memory; Organisational capabilities and corporate development; The competences dilemma; Learning and memory: lessons for action; Technological and strategic alliances and knowledge memory; Modelling

Knowledge management and knowledge memory 6. Knowledge management; Defining knowledge management; KM in practice: the importance of transfer barriers; Incentive systems and types of knowledge to be mobilised; Three case studies; The dynamics of knowledge sharing within value-added services:possible theoretical readings; KM into practice; 7. Image, brand and corporate identity; Identity and corporate project; Six key factors of a company's image; Affirmed identity and projected image; Products and services; Communication and strategy; Financial communication and risk of volatility

Image follow-up

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

1-134-59041-5

0-429-23252-7

1-134-59042-3

1-280-40370-5

0-585-45231-8

0-203-46503-2

9780429232527

OCLC:

52690290