Marketing, morality and the natural environment / Andrew Crane.

Format:

Book

Author/Creator:

Crane, Andrew, 1968-

Series:

Routledge advances in management and business studies.

Routledge advances in management and business studies

Language:

English

Subjects (All):

Green marketing--Moral and ethical aspects.

Green marketing.

Physical Description:

1 online resource (225 p.)

Edition:

1st ed.

Place of Publication:

London : Routledge, 2000.

Language Note:

English

Summary:

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

Contents:

Book Cover; Title; Contents; Preface; Introduction; Marketing and morality: perspectives and issues; Exploring moral meaning in green marketing; Conventional companies; Social mission companies; Business NGO collaboration; Green marketing and morality: evidence from three approaches; Amoralization, moralization, marketing and the natural environment; Conclusions; Notes; References; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-134-61274-5

1-134-61275-3

1-280-32647-6

0-203-25292-6

0-203-18782-2

9780203187821

OCLC:

277846301