Visual consumption / Jonathan E. Schroeder.

Format:

Book

Author/Creator:

Schroeder, Jonathan E., 1962-

Series:

Routledge interpretive marketing research series.

Routledge interpretive marketing research

Language:

English

Subjects (All):

Consumers--Research.

Consumers.

Visual communication.

Advertising.

Physical Description:

1 online resource (204 p.)

Edition:

1st ed.

Place of Publication:

London : Routledge, 2002.

Language Note:

English

Summary:

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre an

Contents:

Book Cover; Title; Contents; Preface; Consuming representation; Introduction: a visual approach to consumer research; Visual representation and the market; Through the lens: reflections on image culture; Consumption domains; Photography as a way of life; E-commerce, architecture, and expression; Marketing identity, consuming difference; The fetish in contemporary visual culture; Conclusion: visual consumption in an attention economy; Bibliography; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-134-54246-1

1-134-54247-X

1-281-32568-6

9786611325688

0-203-47163-6

9780203471630

OCLC:

70766141