Comunicación de la Responsabilidad Social Corporativa en Entornos Online.

Format:

Book

Author/Creator:

Palazón Vidal, Mariola.

Contributor:

Ruiz de Maya, Salvador.

Aguirre, Claudia.

Rodríguez Orejuela, Augusto.

Series:

Colección Ciencias de la administración.

Colección Ciencias de la administración

Language:

Spanish

Subjects (All):

Social responsibility of business.

Consumer behavior.

Physical Description:

1 online resource (130 pages)

Edition:

1st ed.

Place of Publication:

Bogotá : Programa Editorial Universidad Del Valle, 2025.

System Details:

text file

PDF

EPUB

Summary:

This book explores corporate social responsibility (CSR) in the context of online communication. It examines theories related to CSR, including stakeholder theory, institutional theory, and resource-based theory, providing insights into how companies communicate their CSR initiatives and how consumers perceive and evaluate them. Key topics include electronic word-of-mouth (eWOM), credibility of CSR messaging, and the role of social networks in shaping consumer behavior. The authors aim to provide a comprehensive analysis for marketers, researchers, and business professionals interested in digital marketing and CSR strategies. The book is intended for an academic and professional audience, featuring contributions from experts in marketing, consumer behavior, and business sciences. Generated by AI.

Notes:

Includes bibliographical references.

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

958-50-7312-9

OCLC:

1525632472