American presidential campaigns in the attention economy Ceren Budak, Jonathan M. Ladd, Josh Pasek, Lisa Singh, Michael W. Traugott

Format:

Book

Author/Creator:

Budak, Ceren, author.

Ladd, Jonathan M., 1978- author.

Pasek, Josh, author.

Singh, Lisa O., author.

Traugott, Michael W., author.

Series:

Cambridge Elements. Elements in campaigns and elections

Cambridge elements. Elements in campaigns and elections 2633-0970

Language:

English

Subjects (All):

Mass media--Political aspects--United States.

Mass media.

Presidents--United States--Elections.

Presidents.

Social media--Political aspects--United States.

Social media.

Mass media--Political aspects.

Presidents--Election.

Social media--Political aspects.

United States.

Physical Description:

1 online resource

Place of Publication:

Cambridge Cambridge University Press 2026

Summary:

"In the social media era, people and organizations increasingly fight over the public’s attention. This competition is especially intense in American presidential campaigns. As someone who used attention grabbing strategies throughout his career, Donald Trump’s communication skills were well suited to this environment. His campaigns illustrate the power and limits of attention-grabbing campaign tactics. While he successfully dominated the public’s attention in his presidential campaigns, people consistently consumed more negative than positive information about him. Additionally, in this era, the campaign media system and the public continue to focus on incumbent performance, resisting efforts by candidates to change the subject. Finally, the editorial decisions that prestigious news outlets make about what to cover still seem to shape which stories people hear about in the crucial final weeks of the campaign"-- Provided by publisher

Contents:

Presidential campaign communication tactics in the social media era

Variation in total media attention

Variation in the tone of candidate coverage

The stories in the campaign information environment

Two potentially “October surprises”

The power and limits of attention-grabbing political strategies

Notes:

Includes bibliographical references

Online resource; title from PDF title page (Cambridge Core, viewed August 14, 2026)

Other Format:

Print version Budak, Ceren American presidential campaigns in the attention economy

ISBN:

9781047779982

1047779986

OCLC:

1598810937

Publisher Number:

CIPO000419197

Access Restriction:

Some versions Open access versions available from some providers open access