Designing with colour : the use of gradients in graphic design / Amy Guanghui Niu (ed.).

Format:

Book

Contributor:

Niu, Amy Guanghui, editor, author of commentary.

Language:

English

Subjects (All):

Graphic arts.

Color in marketing.

Color in art.

Color in design.

Physical Description:

255 pages : colour illustrations ; 25 cm

Place of Publication:

Barcelona, Spain : Hoaki, [2026]

Summary:

"This colour design book by Amy Guanghui Niu collects essential knowledge and inspiration for mastering the art of colour blending. Intended for both design students and professionals, it shows readers how effective colour gradient usage can influence perception and the emotions, given that colours have the power to evoke feelings, create a unique personality, and separate a product or a brand from its competitors. A handy graphic reference work that explores such aspects of colours as hue, saturation, and value, the book will help readers learn how to harness the potential of different colour fusions. Readers will also acquire a solid understanding of the colour wheel theory and use, which will assist them in making informed colour choices regarding visual impact and legibility and creating powerful designs that effectively express the symbolic associations and psychological effects of colours, so crucial for designers in transmitting their intended messages. The book also contains interviews with cutting-edge design studios and design projects with various colour combinations as best practice examples of gradient design. Combining theoretical knowledge with practical inspiration, it will serve as a one-of-a-kind point of reference to help breathe life and colour into your design projects."--Publisher's description.

Notes:

Includes index.

ISBN:

9788410650084

8410650088

OCLC:

1517985415

Publisher Number:

90104771537

CIPO000141689