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Menswear : business to style / Michael Londrigan.
- Format:
- Book
- Author/Creator:
- Londrigan, Michael P., author.
- Language:
- English
- Subjects (All):
- Men's clothing industry.
- Fashion design.
- Fashion merchandising.
- Physical Description:
- 1 online resource (464 p.) ill
- Place of Publication:
- New York : Fairchild Books : Bloomsbury Publishing, 2009.
- Summary:
- Menswear: Business to Style explores the historical beginnings of menswear, setting the stage for today's diverse and exciting industry and preparing students to assume a role in the business as it continues to evolve. Drawing on his experiences in menswear, the author discusses design and manufacturing in four main areas: tailored clothing, furnishings, formal wear, and sportswear. The text also covers the principles, procedures, and techniques merchandisers employ to attract their target customers, giving the reader an appreciation of menswear from both a fashion and economic standpoint.
- Contents:
- Menswear
- the past
- Customer demographics
- Design
- Manufacturing
- Retailing
- Menswear and the media
- Tailored clothing
- Furnishings
- Formal wear
- Sportswear
- Trends in the menswear market
- Supporting cast.
- Notes:
- Online resource; description from resource and publisher's metadata (viewed on 16 May 2020).
- Includes bibliographical references and index.
- ISBN:
- 9781501327667
- 1501327666
- 9781609014087
- 1609014081
- OCLC:
- 1155096483
- Publisher Number:
- 101027
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