Advancing consumer psychology : selected topics and approaches / edited by Paul M. Herr (professor emeritus of marketing and Virginia-Carolinas professor emeritus of purchasing management, Pamplin College of Business, Virginia Tech), Alexander Fedorikhin (associate professor of marketing, Kelley School of Business, Indiana University), Dawn Iacobucci (E. Bronson Ingram chair emerita and professor emerita management in marketing, Owen Graduate School of Management, Vanderbilt University) and Frank R. Kardes (distinguished university research professor), and Donald E. Weston (professor of marketing, Department of Marketing, Carl H. Lindner College of Business, University of Cincinnati, USA).

Format:

Book

Contributor:

Herr, Paul M., editor.

Fedorikhin, Alexander, editor.

Iacobucci, Dawn, editor.

Kardes, Frank R., editor.

Edward Elgar Publishing, publisher.

Series:

Advancing business and management series

Language:

English

Subjects (All):

Consumer behavior--Psychological aspects.

Consumer behavior.

Marketing research--Methodology.

Marketing research.

Genre:

Electronic books.

Physical Description:

1 online resource (318 pages)

Place of Publication:

Northampton : Edward Elgar Publishing, 2026.

Summary:

"This incisive book examines the motivations behind consumer psychology and investigates future directions in the field. Leading experts adopt an interdisciplinary approach, evaluating the foundations, structural issues and factors influencing the evolution of consumer psychology. Contributors assess structural advancements, including a shift in the debate around the replication crisis, as well as new theories on fundamental constructs such as extreme attitudes and judgment under uncertainty. Chapters explore the impact of technological developments, health disparity, consumer beliefs, trust and complaints, analysing consumer agency, behaviour and attitudes in these contexts. This book provides a platform for progressing research and practice, highlighting methods and examples that promote further studies in this field. Advancing Consumer Psychology is a valuable resource for scholars and students of business and management, psychology, marketing and economics. Practitioners in branding, business and marketing will also benefit from the insights into the changing nature of consumer psychology and projections for its future"-- Provided by publisher.

Contents:

Contents: 1. An Introduction to advancing consumer psychology: Selected topics and approaches / Paul M. Herr, Alexander Fedorikhin, Dawn Iacobucci, and Frank R. Kardes

2. On the meaning and use of structural concepts in consumer research / Richard P. Bagozzi

3. Replication in behavioral research: Mission impossible / David Brinberg and Dawn Iacobucci

4. Consumer extremism: An attitude strength perspective / Brett S. Burton, Richard E. Petty, and Pablo Bri�nol

5. Consumers' persuasion: Persuaders' triggers, targeting, and tactics / Derek D. Rucker, Jesse D'Agostino, and Mark Dyer

6. Epistemic inference theory: Subjective uncertainty and the conditions for inference formation / Donald R. Gaffney, Frank R. Kardes, and Steven S. Posavac

7. The transition to generative AI in consumer research: Moving beyond algorithm aversion and the road ahead / Umair Usman, Adam Duhachek, Aaron Garvey, and Tae Woo Kim

8. Closing the intention-action gap: A behavioral science approach to enhancing sustainable food choices / Gizem Ceylan and Ravi Dhar

9. The social optics of monetized ugc contests: Reward size influences peer upvotes / Debjit Gupta, Dipankar Chakravarti, and Juncai Jiang

10. Improving health support programs through cultural sensitivity / Donnel Briley

11. Snake oil marketing: An agenda for consumer research / Ty Longmire-Monford and Philip M. Fernbach

12. Conditions and reasons for consumer trust / Jacob (Jiajun) Li and Kent Grayson

13. Consumer complaining and company response processes: Critical questions, answers, and suggestions for future research / Zhiying Ben, Paurav Shukla, Mansur Khamitov, and Martin H. Kunc

14. Afterword: On advancing a discipline / Paul M. Herr.

Notes:

Description based on print record.

ISBN:

9781035359684 (e-book)

Access Restriction:

Restricted for use by site license.