Mindful consumption and marketing Krittinee Nuttavuthisit

Format:

Book

Author/Creator:

Krittinee Nuttavuthisit, author.

Language:

English

Subjects (All):

Consumer behavior--Psychological aspects.

Marketing.

Mindfulness (Psychology).

Physical Description:

1 online resource

Place of Publication:

Cambridge Cambridge University Press 2026

Summary:

"Today’s marketplace is shaped by habits of excess that threaten both consumer well-being and the environment, placing overconsumption, materialism, and unsustainable business practices at the heart of contemporary marketing debates. Mindful Consumption and Marketing redefines how markets, organizations, and individuals navigate demand and growth by positioning mindfulness as a transformative lens for theory and practice. Situated at the intersection of consumer behavior, marketing strategy, and sustainable enterprise, it shows how conscious awareness of both internal experiences and external market forces can shape more deliberate and purposeful choices. Krittinee Nuttavuthisit advances a vision of marketing as a moral and relational practice, where value creation balances profitability with consumer well-being, social equity, and ecological responsibility. Through a combination of theory-driven chapters on consumer psychology, sociocultural context, and decisionmaking, alongside rich case-based illustrations, she charts a forwardlooking path for scholars and practitioners seeking more balanced and sustainable market development"-- Provided by publisher

Contents:

Introduction to mindful consumption and marketing

Consumer motivation

Consumer perception

Consumer learning

Consumer attitude

Consumer personality

Horizontal social relations

Vertical social relations

Culture

Subculture

Consumer decision

Implications of mindful consumption and marketing

Notes:

Includes bibliographical references and index

Online resource; title from PDF title page (Cambridge Core, viewed August 6, 2026)

Other Format:

Print version Nuttavuthisit, Krittinee Mindful consumption and marketing

ISBN:

9781009785006

1009785001

OCLC:

1574719975

Access Restriction:

Restricted for use by site license