The Product Manager's Guide to Product Portfolio Strategy.

Format:

Video

Language:

English

Physical Description:

1 online resource (155 minutes)

Place of Publication:

[Place of publication not identified] : PACKT Publishing, 2025.

Language Note:

In English.

System Details:

video file

Summary:

<b>Learn to manage product portfolios using key frameworks like BCG, GE-McKinsey, and Ansoff Matrix. Master product life cycle management, risk balancing, and strategic decision-making to drive portfolio success.</b><h4>Key Features</h4><ul><li>Learn to apply the BCG Matrix, GE-McKinsey Matrix, and Ansoff Matrix</li><li>Real-world case studies from Netflix, Tesla, and other industry leaders</li><li>Gain actionable insights for strategic product decision-making</li></ul><h4>Book Description</h4>In The Product Manager’s Guide to Product Portfolio Strategy, you’ll learn the key concepts and frameworks that are essential for effective product portfolio management. Start with a clear understanding of the distinction between product portfolio management and product management. Explore how adopting a portfolio perspective can drive smarter decisions and align product strategies with portfolio outcomes. Throughout the course, you’ll dive into strategic tools like the BCG Matrix, GE-McKinsey Matrix, and Ansoff Matrix, learning how to assess product performance, balance risk and opportunity, and identify growth opportunities. Real-world case studies from companies like Netflix and Tesla will give you insights into how these frameworks are applied in the field. You’ll also explore product life cycle management, learning to identify product stages, tackle challenges, and implement strategies that enhance portfolio performance. By the end of this course, you’ll have a solid understanding of how to manage a diverse product portfolio and drive successful outcomes.<h4>What you will learn</h4><ul><li>Understand the role and importance of product portfolio management</li><li>Apply the BCG, GE-McKinsey, and Ansoff Matrix to evaluate portfolios</li><li>Balance risk and opportunity to optimize product performance</li><li>Identify and manage challenges throughout the product life cycle</li><li>Develop strategies for successful product portfolio growth</li><li>Set measurable success metrics for portfolio management</li></ul><h4>Who this book is for</h4>This course is designed for product managers, product strategists, senior decision-makers, and anyone responsible for managing a product portfolio. It’s ideal for those looking to refine their strategic decision-making skills, gain a deeper understanding of portfolio frameworks, and drive better outcomes across multiple products within an organization.

Notes:

Title from resource description page (viewed July 20, 2026).