Generative AI and Prompt Engineering for Content, Design, and Multimedia Campaigns.

Format:

Video

Language:

English

Physical Description:

1 online resource (199 minutes)

Place of Publication:

[Place of publication not identified] : PACKT Publishing, 2025.

Language Note:

In English.

System Details:

video file

Summary:

<b>Learn to create compelling content, visuals, and videos using advanced AI tools like ChatGPT, Adobe Firefly, and Runway ML for multimedia campaigns.</b><h4>Key Features</h4><ul><li>Learn how to use AI for content, design, and video creation</li><li>Master prompt engineering techniques to optimize AI outputs</li><li>Create emails, presentations, and social media content with AI</li></ul><h4>Book Description</h4>In this course, you will unlock the potential of Generative AI and prompt engineering to elevate your content, design, and multimedia campaigns. Start by understanding the basics of Generative AI and prompt engineering, diving into essential techniques like chain-of-thought prompting and persona-based strategies. You’ll gain practical skills to optimize AI outputs for different applications, from content creation to business growth. As the course progresses, you'll learn how to apply various prompt patterns for written and structured content, including emails, presentations, and more. We’ll also explore how to create stunning visuals and videos using Adobe Firefly and Canva, as well as utilizing AI tools like Runway ML for dynamic video editing and branding. You’ll discover how to localize content with Synthesia and create AI avatars for global campaigns. The final sections focus on automation and scalable AI workflows, showing you how to integrate AI tools with platforms like Make to streamline content production and automate creative processes. By the end of the course, you’ll have the skills to implement AI in all aspects of your multimedia campaigns, increasing efficiency and impact.<h4>What you will learn</h4><ul><li>Understand Generative AI and prompt engineering fundamentals</li><li>Create content using prompt patterns for structured writing and visuals</li><li>Design innovative graphics and videos using AI tools like Canva and Adobe Firefly</li><li>Localize multimedia content for global campaigns with Synthesia</li><li>Automate creative workflows and video production with Make and Runway ML</li><li>Develop scalable AI-driven systems for content and design optimization</li></ul><h4>Who this book is for</h4>This course is ideal for content creators, marketers, designers, and multimedia specialists who want to leverage Generative AI for modern content creation and campaign optimization. No prior experience with AI is required, but basic knowledge of digital content creation is helpful.

Notes:

Title from resource description page (viewed July 20, 2026).