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AI-Driven Value Management : How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer Success.
- Format:
- Book
- Author/Creator:
- LeGrande, Craig.
- Language:
- English
- Subjects (All):
- Artificial intelligence.
- Customer relations--Management.
- Customer relations.
- Physical Description:
- 1 online resource (255 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Hoboken, NJ : John Wiley & Sons, Inc., [2025]
- Newark : John Wiley & Sons, Incorporated, 2025.
- Summary:
- This book explores the integration of artificial intelligence into value management to enhance enterprise-wide operations and achieve customer success. It provides a comprehensive framework for leveraging AI in various business functions including marketing, sales, and customer success. The authors discuss the evolution of value management, the role of AI in creating competitive advantages, and the development of scalable value management programs. Practical insights into AI-driven tools and strategies for improving business outcomes are shared, targeting professionals in business operations, sales, and marketing. The book aims to guide organizations in adopting AI technologies to optimize customer engagement, streamline processes, and drive revenue growth. Generated by AI.
- Contents:
- Cover
- Title Page
- Copyright Page
- Contents at a Glance
- Contents
- Foreword
- Introduction
- What’s Inside
- Who Should Read This Book
- Chapter 1 Introduction to AI-Driven Value Management
- A Brief History of Value Management
- The Evolution of AI
- Modern Corporate Governance—Raising the Bar on Capital Investments
- Rethinking Customer Relationships
- The Road to Customer First
- Resource Barriers
- Scaling Out Value Management
- Introducing the Value Management Life Cycle
- Your Guide to Achieving 8X Company Revenue Outcomes
- Chapter 2 The Current State of Value Management
- Understanding the Fundamentals of Business Value
- Product Features vs. Value Messaging
- How Value Beats Features: An Industry Success Story
- The Modern Corporate Buying Process
- The Rise of PMOs
- Building a Value-Based Narrative: The Business Case
- Three Phases in Building a Business Case
- A Simple Home Purchase Example: Solar Panels
- Beyond Case Studies
- Understanding the Customer Life Cycle Generated by AI.
- Notes:
- Description based upon print version of record.
- Description based on publisher supplied metadata and other sources.
- Part of the metadata in this record was created by AI, based on the text of the resource.
- ISBN:
- 1-394-28884-0
- 1-394-28883-2
- 9781394288830
- 1394288832
- 9781394288847
- 1394288840
- OCLC:
- 1478696205
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