1 option
Radio station management : how to estimate all media advertising expenditures in a market / Richard M. Allerton.
- Format:
- Book
- Author/Creator:
- Allerton, Richard M., author.
- Language:
- English
- Subjects (All):
- Advertising--Costs.
- Advertising.
- Radio stations--Management.
- Radio stations.
- Physical Description:
- 1 online resource (5 pages).
- Place of Publication:
- [Washington, D.C.?] : Research Department, National Association of Radio and Television Broadcasters, ℗♭ 1956.
- Notes:
- Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 No. 4337)
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.