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A study of listener reactions to radio commercials / by Wm. A. Reynolds.
- Format:
- Book
- Author/Creator:
- Reynolds, William A., author.
- Language:
- English
- Subjects (All):
- Radio advertising--United States.
- Radio advertising.
- Radio audiences--United States.
- Radio audiences.
- Physical Description:
- 1 online resource (43 leaves).
- Place of Publication:
- [Place of publication not identified : publisher not identified, 1947]
- Notes:
- Report to H.M. Beville, Jr., director of research, National Broadcasting Co. and Horace Schwerin, president, Schwerin Research Corp. May 28, 1947.
- Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 NO. 1972)
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