1 option
Measuring the effectiveness of radio advertising : based on data from a 1951 student area study / by John Adams, Elizabeth Boesnick, Carolyn Bord, George Botti, Richard Gosch.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Radio advertising--United States.
- Radio advertising.
- Alfred University. College of Liberal Arts.
- Alfred University.
- Physical Description:
- 1 online resource.
- Place of Publication:
- [New York : Alfred University Area Studies, 19--?]
- Notes:
- Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 NO. 38)
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