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A survey of advertiser and agency buying practices and patterns for spot radio.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Advertisers--United States.
- Advertisers.
- Advertising agencies--United States.
- Advertising agencies.
- Radio advertising--United States.
- Radio advertising.
- Physical Description:
- 1 online resource (155 pages).
- Place of Publication:
- Chicago : Standard Rate & Data Service, ℗♭ 1949.
- Notes:
- Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 NO. 2397)
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