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How the big 25 advertised : a Babour Walker Lyndon study of the 25 biggest spenders in 6 major media from 1936 to 1949 inclusive.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Advertising media planning--United States--Statistics.
- Advertising media planning.
- Physical Description:
- 1 online resource.
- Other Title:
- How the big twenty-five advertised
- Place of Publication:
- New York : Printers' Ink Publishing, ℗♭ 1951.
- Notes:
- Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 NO. 112)
- Reprinted from Printers' Ink with an appendix giving all the figures on which this study was based.
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