1 option
RCA advertisements, 1960-1972; 1977.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Advertising--United States--History.
- Advertising.
- Selling--Household electronics.
- Selling.
- Radio Corporation of America.
- Genre:
- Advertisements.
- Physical Description:
- 1 online resource.
- Place of Publication:
- [Place of publication not identified : publisher not identified, 1960-1977]
- Summary:
- Advertisements which focus mainly on new color TVs, radios and record players, space age as an advertising angle, and recording artists, where non-white recording artists are given a larger presence than previous years. Popular music is more prevalent than symphonies and Broadway. Other consumer electronics are also included.
- Notes:
- Collection: Alexander Magoun Advertising Collection (2464-81)
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