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Papers from the 1953 A.A.A.A. regional conventions. Group I.

Broadcasting America: The Rise of Mass Media and Communications Available online

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Format:
Book
Author/Creator:
American Association of Advertising Agencies, issuing body.
Contributor:
University of Maryland (College Park, Md.). Libraries. Archives and Manuscripts Department, owner.
Language:
English
Subjects (All):
Radio advertising--Congresses.
Radio advertising.
Television advertising--Congresses.
Television advertising.
Television in education--Congresses.
Television in education.
Physical Description:
1 online resource (35 pages).
Place of Publication:
New York : American Association of Advertising Agencies, ℗♭ 1953.
Contents:
Are television costs too high? / by Wayne Tiss and Neil Reagan
Advertising's livest dead duck / by Walter Purdom
How best can television fulfill its promise? / by Richard de Rochemont
Educational television : a new dimension in education / by John T. Rettaliata.
Notes:
Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 NO.4093)

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