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Papers from the 1953 A.A.A.A. regional conventions. Group I.
- Format:
- Book
- Author/Creator:
- American Association of Advertising Agencies, issuing body.
- Language:
- English
- Subjects (All):
- Radio advertising--Congresses.
- Radio advertising.
- Television advertising--Congresses.
- Television advertising.
- Television in education--Congresses.
- Television in education.
- Physical Description:
- 1 online resource (35 pages).
- Place of Publication:
- New York : American Association of Advertising Agencies, ℗♭ 1953.
- Contents:
- Are television costs too high? / by Wayne Tiss and Neil Reagan
- Advertising's livest dead duck / by Walter Purdom
- How best can television fulfill its promise? / by Richard de Rochemont
- Educational television : a new dimension in education / by John T. Rettaliata.
- Notes:
- Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 NO.4093)
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