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Political advertising : voter reaction to televised political commercials / Thomas E. Patterson and Robert D. McClure.
- Format:
- Book
- Author/Creator:
- Patterson, Thomas E., author.
- McClure, Robert D., author.
- Language:
- English
- Subjects (All):
- Advertising, Political--United States.
- Advertising, Political.
- Television in politics--United States.
- Television in politics.
- Physical Description:
- 1 online resource (53 pages).
- Place of Publication:
- Princeton, N. J. : Citizens' Research Foundation, 1974.
- Notes:
- Citizens' Research Foundation, study number 23.
- Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 No. 6335)
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