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Techniques for selling television spot.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Selling--Television advertising.
- Selling.
- Television viewers--United States.
- Television viewers.
- American Research Bureau.
- Physical Description:
- 1 online resource (16 pages).
- Place of Publication:
- [Washington, D.C. : American Research Bureau], ℗♭ 1970.
- Notes:
- Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 NO.4154)
- Some practical applications of audience estimates for selling better with ARB.
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