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The impact of color on television audiences / by Thomas E. Coffin.
- Format:
- Book
- Author/Creator:
- Coffin, Thomas E. (Thomas Erwin), 1916-1999, author.
- Language:
- English
- Subjects (All):
- Color television--History.
- Color television.
- Television viewers--United States.
- Television viewers.
- Physical Description:
- 1 online resource : illustrations (black and white).
- Place of Publication:
- [New York?] : National Broadcasting Company Research Department, [1965?]
- Notes:
- Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 No. 4976)
- Speech delivered before Special Seminar on Color Television of Association of National Advertisers.
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