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A pilot study to measure the extent to which television viewers see and remember commercials : Operation Starch.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Radio advertising.
- Television commercials.
- Physical Description:
- 1 online resource (20 leaves).
- Place of Publication:
- [New York] : Markets & Media Division [National Broadcasting Co.], 1954.
- Notes:
- Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 No. 3607)
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