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Television Association study of national talent, programs, slogans / by Herbert True.

Broadcasting America: The Rise of Mass Media and Communications Available online

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Format:
Book
Author/Creator:
True, Herb, author.
Contributor:
University of Maryland (College Park, Md.). Libraries. Archives and Manuscripts Department, owner.
Language:
English
Subjects (All):
Television advertising.
Television broadcasting--United States.
Television broadcasting.
Physical Description:
1 online resource.
Place of Publication:
New York : Sponsor Publications Inc., [1950]
Notes:
Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 No. 5504)
This is the complete text of a research report which was described in the 6 November issue of Sponsor under the title 'Herbert True checks your TV S.I. in Chicago'.

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