Point of view : ratings.

Format:

Book

Contributor:

University of Maryland (College Park, Md.). Libraries. Archives and Manuscripts Department, owner.

Language:

English

Subjects (All):

Television programs--Rating.

Television programs.

Physical Description:

1 online resource.

Place of Publication:

[New York] : CBS Television Network, [approximately 1962]

Summary:

Discusses the flaws of sampling and its methodology, and how this can't be used as a sole guide to creating content. The authors argue that instead, using the schedule and assessing what audience members write is a better measurement to be considered in content creation.

Notes:

Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 NO. 318)