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Selling goods, selling service, selling the consciousness of a great ideal : how the radio campaign of Cities Service Company has performed all three tasks : a convincing test of the new technique in broadcast advertising : coordination.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Advertising--Public utilities.
- Advertising.
- Radio advertising.
- Cities Service Company.
- Physical Description:
- 1 online resource (15 pages) : illustrations (black and white).
- Place of Publication:
- New York : National Broadcasting Co., ℗♭ 1928.
- Notes:
- Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 NO. 1669)
- The broadcast advertising of Cities Service Company.
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