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Does radio sell goods? : a laboratory measurement of the sales effectiveness of radio broadcasting : based on a study of the relative consumer use of radio advertised products in radio homes and non-radio homes in 10 representative cities / [an inquiry conducted by Robert F. Elder.]
- Format:
- Book
- Author/Creator:
- Elder, Robert F., author.
- Language:
- English
- Subjects (All):
- Radio advertising.
- Physical Description:
- 1 online resource.
- Place of Publication:
- [New York] : Columbia Broadcasting System, 1931.
- Summary:
- Discusses laboratory measurements of the sales effectiveness of radio broadcasting.
- Notes:
- Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 NO. 319)
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