The added increment : some comments on an intangible but potent factor in radio broadcasting / submitted by the Columbia Broadcasting System.

Format:

Book

Contributor:

University of Maryland (College Park, Md.). Libraries. Archives and Manuscripts Department, owner.

Language:

English

Subjects (All):

Radio advertising.

Physical Description:

1 online resource.

Place of Publication:

New York : Columbia Broadcasting System, [1934]

Summary:

Comments on radio advertising existing in time rather than in space, and the importance of learning about the habits of the public.

Notes:

Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 NO. 287)