1 option
Television audience research : audience reactions to television programs, as revealed by CBS Television Audience Research Institute / Oscar Katz, Ernest Dichter ; with a foreword by Reginald Clough.
- Format:
- Book
- Author/Creator:
- Katz, Oscar, author.
- Dichter, Ernest, 1907-1991, author.
- Language:
- English
- Subjects (All):
- Television viewers--Research.
- Television viewers.
- CBS Television Network.
- Physical Description:
- 1 online resource.
- Place of Publication:
- [New York : Columbia Broadcasting System, 1945]
- Notes:
- Audience reactions to television programs, as revealed by CBS Television Audience Research Institute, a reprint of a series of nine articles appearing in Tide between Feb. 15 and July 15, 1945.
- Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 NO. 942)
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.