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Air media basics. Section 1, Timebuying basics.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Radio advertising.
- Television advertising.
- Physical Description:
- 1 online resource (20 pages) : illustrations (black and white).
- Place of Publication:
- [New York : Sponsor, 1960]
- Notes:
- Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 NO. 3343)
- Reprinted from the 1960 Air media basics issue of Sponsor.
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