1 option
The Hofstra study : a measure of TV sales effectiveness / by Thomas E. Coffin.
- Format:
- Book
- Author/Creator:
- Coffin, Thomas E. (Thomas Erwin), 1916-1999, author.
- Language:
- English
- Subjects (All):
- Television advertising.
- Physical Description:
- 1 online resource.
- Place of Publication:
- Hempstead, N.Y. : Hofstra College, [1950?]
- Notes:
- At head of title: Report no. I
- Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 No. 435)
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