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How TV makes customers out of strangers for 927 automobile dealers.

Broadcasting America: The Rise of Mass Media and Communications Available online

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Format:
Book
Author/Creator:
Television Bureau of Advertising (U.S.), issuing body.
Contributor:
University of Maryland (College Park, Md.). Libraries. Archives and Manuscripts Department, owner.
Language:
English
Subjects (All):
Advertising--Automobiles.
Advertising.
Television advertising.
Physical Description:
1 online resource.
Place of Publication:
[New York] : Television Bureau of Advertising, 1962.
Notes:
Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 No. 4968)
TvB report M4-19.

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