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Listen to your listeners : how to improve your program with the Lazarsfeld-Stanton program analyzer.

Broadcasting America: The Rise of Mass Media and Communications Available online

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Format:
Book
Contributor:
University of Maryland (College Park, Md.). Libraries. Archives and Manuscripts Department, owner.
Language:
English
Subjects (All):
Radio audiences--Research.
Radio audiences.
Physical Description:
1 online resource (20 pages) : illustrations (black and white).
Place of Publication:
New York : Columbia University's Office of Radio Research, Consulting Division, [1948?]
Notes:
Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 No. 3576)

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