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Odds on radio : 2-to-1? 10-to-1? 20-to-1? Just what odds has radio actually paid to advertisers? Here are the case records from the files of the Columbia Broadcasting System.

Broadcasting America: The Rise of Mass Media and Communications Available online

View online
Format:
Book
Contributor:
University of Maryland (College Park, Md.). Libraries. Archives and Manuscripts Department, owner.
Language:
English
Subjects (All):
Radio advertising--United States.
Radio advertising.
Columbia Broadcasting System, Inc.
Physical Description:
1 online resource.
Place of Publication:
[New York] : Columbia Broadcasting System, [193-?]
Notes:
Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 NO. 352)

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