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The passing of the one night stand.

Broadcasting America: The Rise of Mass Media and Communications Available online

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Format:
Book
Author/Creator:
Columbia Broadcasting System, Inc., issuing body.
Stanton, Frank, 1908-2006, author.
Contributor:
University of Maryland (College Park, Md.). Libraries. Archives and Manuscripts Department, owner.
Language:
English
Subjects (All):
Radio audiences--United States.
Radio audiences.
Radio programs--Rating.
Radio programs.
Columbia Broadcasting System, Inc.
Physical Description:
1 online resource (28 unnumbered pages) : illustrations (black and white).
Place of Publication:
[New York] : Columbia Broadcasting System, 1941.
Notes:
Collection: Mass Media & Culture Pamphlet Collection (HE8689.4.A1 NO. 354)
Includes: The turnover-ratio in radio / by Frank Stanton. Reprinted from an article in Advertising & selling.

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